With over 90% of customers researching vehicles online, dealerships need a well-rounded digital strategy that includes SEO. Car dealer SEO makes sure that dealership websites show up in search results, which increases visibility and draws in more traffic. It’s also a more cost-effective approach than using internet lead providers. Dealership SEO guide

The key to successful car dealer SEO is strategic content marketing. This involves creating content that speaks directly to a potential customer’s needs. It can be written or visual and can include information on vehicles, services, and the dealership experience. Car dealerships can use their own website or a blog to do this.

Dealership SEO Guide: Everything You Need to Know

It’s also important for dealerships to have an optimized Google Business Profile. This includes listing the dealership name, hours of operation, and address. This will improve their chances of showing up in Google’s “map pack” and “local packs.”

Incorporating keywords into web copy and images can also help increase dealership SEO. This is especially true if those keywords are related to the vehicle or service offerings at the dealership. Adding descriptive alt tags to images is another good way to enhance SEO. This helps people with screen readers and adds context for Google when assessing the relevance of an image to a search query.

While technical SEO can sound like a bunch of jargon, it is crucial to the success of any dealership website. This is because if a search engine can’t read or index a website, it cannot rank it for any keywords. This is why it is essential to regularly audit a site for issues such as broken links, duplicate pages, and slow loading times.